Select Cru is a membership only online portal for select wines. They are based out of Lake Oswego and market high-end wines to customers with defined palettes. As part of the Oregon Wine Reserve, they reach a broad audience and were looking to extend their marketing.
Website Design & Development
Rudtek worked with the owners of Select Cru to develop a website that had the capability to present select featured wines for sale. It is a simple e-commerce site that allows members to pre-pay for wines or memberships to regular shipments. This was a ground up build designed for WordPress and based in heavy imagery.
The SelectCru logo family was based on a logo type based on tradition and old values - just like their wines. Logo variations were adopted for each level of wines they offered based upon quality and taste. They turned out wonderfully.