A logo is the building block of your company’s brand identity. A logo is a combination of text and visual imagery that serves two main purposes. It tells people the name of your company and it creates a visual symbol that represents your company. With its use on various parts of your business such as your website, packaging, social media, print design, and more, your brand gets visibility.
A great logo is the one that identifies your brand uniquely from others and lets your audience know what you do. At Rudtek, we understand that every business has unique requirements. So, we help you get a custom logo at an affordable price.
Why do I need a logo?
Having a professional looking, well designed logo builds trust. Potential customers are more likely to do business with you if you have a well designed logo. If your logo looks like it was designed in MS Paint, people will question how well you are able to deliver your core business products/services.
What is the process of making my logo?
Creating a logo is a process. And it rightfully so. Rudtek will go over the details when you start, but the main point is we will provide you a questionnaire and this along with detailed conversations will start the logo creation. We’ll want to know all about you and your company. The more information about your preferences and intents the better.
At the end of the logo design process, Rudtek will provide you with a clear, readable logo in vector form for large print as well as options for other common usages (websites, social media, print, etc).
I have my logo. Now what?
Great! It’s time to get it out there! Make business cards, a website, flyers, letterheads, or post it on social media! Let people know it’s ready and start selling your products/services. If that’s all you need, great! Having your own logo could be just the beginning though. With your logo as a starting point, you may want an entire branding package including font selection, color swatches, and layouts for all situations. Let us know and Rudtek will start the process.
Use your logo consistently
This is the most important tip we can give you. Make sure to take care of your logo and use it so people start to recognize it is your company and what your company represents.
Part of our branding guidelines include usage in different locations & scenarios, variations of the logo, what can & can’t be done to the logo, and how it can & can’t be used. Remember your logo helps create trust, and you don’t want to damage that trust by improper use of your property!
Graphic designers vs online logo design tools
Online logo design tools are, in most cases, easy to use and potentially a more affordable way for small businesses to create professional logos without the aid of a graphic designer. With more than 99 logo design tools available, you are likely to find one that feels right. Some focus on ease-of-use, utilizing aspects from commonly used software like Word while others rely on complicated technology that tech-savvy millennials expect. You get what you pay for though. You can have a quick, cheap, process to get your logo, but often it won’t be unique nor have usage guidelines and variations of the logo.
Being unique is the ultimate benefit of having a custom designed logo by a true professional. You may spend more money, but the designer is going to spend more time making sure the logo represents you and your company. Based on what you provide us by making the perfect combination of text, colors, and graphics. We may even customize fonts as part of the process.
Your logo is the foundation of your company and it’s worth investing to make sure it is correct. Ideally, you will be guided through a thoughtful process to arrive at the perfect logo.
Whether you decide to use a graphic designer or an online tool. Make sure the logo is yours!
Be careful out there though: any reputable company will not require you to download software and should store all projects on their servers (ideally the Cloud) for free.